Business Development Capability Maturity Model (BD-CMM) Assessments
Sales and marketing efforts not achieving their goals? Is B2C functioning well but B2B falling short of targets? You’ve been asking what to do differently with customer attraction but nothing seems to pan out as desired? Perhaps it’s time to examine your business development capabilities from a more holistic viewpoint and truly understand where areas of opportunity for improvement reside in your organization’s current processes and systems.
The fundamental value proposition underpinning the use of a Business Development (BD) maturity assessment is linked directly to improved results in terms of an organization’s ability to predictably capture business and achieve high return on its investment with its sales and marketing efforts. Let us help guide you through an appropriately tailored, proven industry assessment that truly helps resolve your challenges.
As a result, organizations will:
- Establish a strategy that supports BD adaptability
- Focus on innovation as a strategic value to drive customer-oriented solutions
- Share and reflect on improvement efforts under way, while also integrating the perspectives of all those associated with business development in the enterprise
- Continuously adapt to meet the ever-changing needs of a BD environment
Concentrating on a focused set of practices and working aggressively to implement and institutionalize them allows organizations to make lasting gains in their performance and competitiveness.
Organizations that operate at a maturity level of 3 tend to generate at least 50% more responses and wins than those organizations operating at a lower maturity level. Those operating at even higher levels continue to see significant returns on their investment in employee and customer satisfaction, eminence in the marketplace, and customer retention rates.